Alberto Maccari takes the lead on Isobar Belgium’s creative services
Alberto Maccari (Proximus, Triumph International, JWT Germany, HAVAS Milan) has joined Belgium as Head of Creation. His mission exists of bridging the skills of the creative and design team and providing fresh ideas and content in answering the clients’ challenges through the creative use of digital.
The agency has been developing its strategic, creative and technological capabilities for the past two years; and sees the arrival of Alberto as the next logical step.
Alberto: “As a creative professional in different European countries, markets, industries and product categories, I have always embraced marketing challenges with enthusiasm, a hands-on attitude and a lean, can-do approach. At Isobar, I want to apply a similar approach and continue to enhance the way we communicate. My goal as Head of Creation at Isobar is to leas the creative team by staying ahead of the ongoing digital evolution, always keeping in mind that we want to communicate to humans and not to consumers.”