Creative director at White Rabbit

I used to work as Art Director in TBWA and Havas Milan for a decade to move then in Moscow as Head of Design for lifestyle magazines under the license of the British Bauer Media. Then, I joined JWT Düsseldorf in 2010 as Senior Art director to follow the European communication for a Japanese car manufacturer, still, in Germany, I moved after two years to Munich to join Triumph International intimate apparel creative and communications team. In 2014, I co-founded in London a creative collective atelier, gathering game producers, writers, composers and directors around innovative digital products. With my daughter living in Brussels, I moved to Belgium, where, in 2018 I was managing Proximus’ cross channel design team, to then fill the position of Head of Creation at Isobar Dentsu Aegis Belgium. Since 2019, I follow European institutions and leading associations in developing brand strategy, digital campaigns also producing creative content within White Rabbit the integrated communication agency I founded in Brussels.


Photographer at Studio MAC

During my years in advertising, I had the chance to work closely with great photographers and directors. It happened naturally stepping behind the camera and start shooting for the lingerie brand I was working for as art director. Other works of mine have been published in some of the well-known art nude magazines and book such as LIONS, INSTITUTE, Boudoir Inspirations, Art of Nudes and NORMAL.

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Some of them have also been awarded in international photography competitions.

  • PX3 Prix de la Photographie Paris 2015 Honourable Mention to Venus.

  • 3rd place at Photographer of the Year 2016 with Raw beauty.

  • IPA 2019 - International Photography Awards Professional Portrait Honourable Mention to Distortion of beauty.

  • TIFA 2019 - Tokyo International Foto Award Honourable mention Fine Art-nudes to Victorian disruption.

  • Monochrome Awards 2019 - Architecture, Professional

  • Monochrome Award 2020 - Nude, Professional

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Currently, I’m working on my new photo books about censorship in the new media, besides publishing the monthly art nude magazine KAISER. Another publication of mine was  Girls of Milan, a visual essay about girls living in the city of fashion. It took one year of work managing more than 100 sets and collaborating with as many photographers. The book was presented at the Saatchi Gallery, distributed at The Photographers’ Gallery and recently included in the AIGA selection.


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